soussan jabri; Shaghayegh Kahrizi
Abstract
Why the language of ancient Sufi texts has such a remarkable persuasion power. For example, why does the Sufi’s interpretation of Meibodi, have such a lasting impact on its audience? In this study, we investigated the messages of Sufi’s interpretation, by applying the theory of persuasive ...
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Why the language of ancient Sufi texts has such a remarkable persuasion power. For example, why does the Sufi’s interpretation of Meibodi, have such a lasting impact on its audience? In this study, we investigated the messages of Sufi’s interpretation, by applying the theory of persuasive communication of Atollar Binger's social psychology and analysis content. The findings indicate the existence of a five-fold scheme in of Atollar Binger's theory. Principle One: The Meibody Response Stimulus Plan first puts forward its idea. Then, by affirming the verses, hadiths, traditions, sayings of the elders of religion and the Sufi elders, they associate it with the past teachings and values of the audience. Principle Two: Reasonableness and Fairness. Principle Three: Expressing the needs of the audience. Principle Four: Incorporate group norms and social interests of audiences such as the need to accept others, the need to internalize human values, the need to be respected, the need to belong to the group, the need to protect human rights. Principle 5: Messages are formed according to the personality characteristics of the audience - their - urban middle class. Therefore, the creative application of persuasive methods has the potential to influence audiences. Because empathy makes the message pleasing to the audience. As a result, responding to the immortal, timeless and impotent individual and collective needs of humans has resulted in the mystical Sufi messages of such influential persuasive power to this day.
